A Beginner guide to Digital marketing

Do you know digital marketing is a new strategy that experts are using to increase the awareness of their businesses? If you are a freelancer, you might have heard about this term. It is a term that has become famous in the past few years.

As the number of people who use the internet are increasing, traditional marketing tactics are also changing. These strategies are no more limited to usual commercials, billboards, prints advertising, etc.

Therefore In this blog, I have tried to explain the basics of digital marketing for everyone. Whether he is a beginner or learner, and have very little knowledge about it. If you’ve ever thought about becoming a digital marketer, get ready to learn about it in detail, as this blog is only for you.

For becoming an expert in this field, remember you don’t have to focus on every branch of digital marketing. Instead, pick one or two branches and study them thoroughly.

Definition of Digital marketing

Digital marketing is commonly known as online marketing. It is the act of promoting and selling products or services. For this purpose you can use marketing mediums such as search engines, social media platforms, and advertising techniques online to promote your business.

5Ds of Digital Marketing

The 5Ds of digital marketing include important methods for customers to connect with your brand.

They are:

Devices – Your viewers can interact with your brand on websites by using digital devices such as mobile phones, PCs, tablets, televisions, etc.

Digital platforms — They will use digital platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.

Media– It includes different paid communications channels to connect and engage with your product.

Digital data – Digital data is used to gather information about customers and how you can engage with them.

Digital Technology– From websites, apps and email marketing, you can employ digital technology to create best experiences for your audience.

Difference between Digital Marketing and Traditional Marketing

Now comes the question how digital marketing is different from traditional marketing? According to new research, traditional marketing is about creating catalogs or placing advertising in newspapers. In contrast, digital marketing entails engagement with an audience via social media, email, blogs, and other platforms.

When you use digital marketing instead of traditional marketing , you find more options. Digital marketing includes social mediamarketing, content marketing and SEO marketing. Both have similar goals despite their differences. 

Here are a few of them:

• Identifying a target audience and finding out their requirements
• Linking that audience to your products that are going to fulfill those needs
• Persuading the audience to buy the products.

However, connecting with clients in digital marketing requires a different set of tactics than traditional marketing. The question about which marketing channels to choose for marketing depends on your product marketing’s goal.

Importance of digital marketing

As all types of businesses are focusing on creating a strong online presence these days, digital marketing is becoming common. It’s a dynamic approach where there’s always something new to learn, whether you are a novice or pro.

For example,

• You can reach clients wherever they are with your definite digital marketing plan.
• It makes it simple to track and monitor your campaigns.
• You get a chance to target your perfect audience.
• It helps you in finding new customers.
• No matter how big your competition is, digital marketing allows you to reach them.
• As it is done online, it lowers the expense of finding new consumers. 
• It constantly provides you the chance to improve your brand by creating awareness about changing market.
• It’s simple to scale and change.
• Clearly, pursuing a profession as a Digital Marketer will place you in a position to have a influence on a company’s sales and financial stability.

How does everything work?

To succeed, every business needs to build beneficial connections with prospects, leads, and customers. Traditional marketing and digital marketing are the same things. The only advantage that digital marketing has over traditional marketing methods is that it aims to reach clients through digital platforms.

For example

Think about the most recent product that you have bought online. Before buying it, you must have researched the internet to learn more about the product.

And you would have made your final decision based on other user reviews, features, and pricing you examined. Today’s decisions are made entirely online. As a result, regardless of what you sell, you must have an internet presence.

You must devise a marketing approach that positions you where your fans already assemble and links you with them.

You can use these strategies to connect with them:

• Providing them with information to keep them up to date about your latest products
• Using social media to post your latest content and interact as friends and followers with the audience.
• Use of SEO to optimize content so that it appears when someone searches for the information you’ve written about
• Advertising such as, paid visitors to your website, where your products can easily be found.
• Email marketing known as medium of connection with audience through emails.

When you place these basic points together, you create a Digital Marketing plan or strategy. Building that plan from scratch can be overwhelming, but it is as simple as learning and implementing it. Here are a few digital marketing techniques that you can use to target your audience.

Categories of online marketing are:

Content marketing

Content marketing is usually all about creating a strategy for attracting target customers by developing valuable, and consistent content. This strategy plays a crucial role in creating your brand awareness in the audience. It includes articles, blogs, web content and product description, etc. 

Search engine optimization (SEO)

According to experts, it refers to improving your website ranking to boost its exposure when your target customers use search engines like Google, Bing to look for products or services linked to your business. The higher your pages’ exposure in search results, the more likely you can attracts new clients to your company.

Social Media Marketing (SMM)

The use of social media channels to sell a company’s products and services is commonly referred to as social media marketing (SMM). For example, you can use Facebook, Twitter, Instagram, LinkedIn, and YouTube to post content related to your service or attract target audiences. 

Pay-per-click marketing (PPC)

Pay-per-click is an online advertising technique in which an advertiser pays price to a publisher for each “click” on its advertisement link. Search engines such as Google, Yahoo, Bing, and social media pages are the most common providers of the pay-per-click model.

The use of affiliate marketing

Affiliate marketing enables the different businesses to sell their products despite a little budget, with less effort and time, ensuring a good return on their every investment.

Email marketing

Email marketing is typically known as method of informing people through your email list about your new products and services. It may also be a softer pitch to educate them about your brand’s worth or keep them engaged. 

Conclusion

Digital marketing might be the best step that you can take to unlock the full potential of your business. Having an online presence is very important for generating new leads and establishing your brand, regardless of the nature of your business.

If you want to make your brand thriving, you will need to use these techniques to build your trust. Stay tuned if you need more information about digital marketing, as this blog is the first blog of digital marketing series. If you are looking for a blogger for your business, contact me at fiverr, guru and freelancer.com.